Last updated: 8 Jul 2024 | 1898 Views |
The sales of electric cars in Thailand are rapidly increasing, thanks to government policies promoting their adoption. This presents a significant opportunity to expand the business and support the growing volume of EVs , establishing a promising and enduring business trend.
The business of EV chargers is gaining traction as many individuals perceive it as a lucrative opportunity. They are diligently preparing to enter this market, focusing on both the production and import of EV chargers and the establishment of EV charging stations. This trend has created a thriving market with investments comparable to those in the electric vehicle import and production sector.
In a market where many people express interest in investing in the EV charger business, "A plus Partner Co.,Ltd" stands out as one of the pioneering entrepreneurs in the auto parts industry. They have been operating in this field for over a year and have earned trust as the official distributor of "Autel" electric car chargers in Thailand.
"Autel is a comprehensive charging solution service provider with a cloud system that covers all aspects of charger operation. In case of any issues after use, customers can file claims. Ensuring the safety of home charger installation is paramount, and the factory guarantees customers can claim up to a maximum of 10 million US dollars, equivalent to approximately 350 million baht," as highlighted by Mr. June Lee, the Sales Manager of A plus Partner Company Limited, when explaining the strengths of Autel that prompted the company's decision to import and distribute their products in Thailand.
The fact that Autel has gained high amounts of partners and customers comes from their confidence in the safety of their chargers that have been researched and developed (R&D) in the Netherlands and other countries. Autel's adherence to European standards has enabled them to establish a presence in over 70 countries and regions worldwide, including North America, Europe, Asia-Pacific, Latin America, and IMEA (India, Middle East, and Africa). In Thailand, they have already sold more than 5,000 sets.
Moreover, Autel's chargers are renowned for their high-quality standards. If any issues arise, such as charging difficulties, each product features a unique serial number and customers can access information via iCloud to monitor the device's operational status and identify any errors. If an error occurs, technicians receive guidance for precise problem resolution. Additionally, A plus maintains products in stock for immediate customer claims.
Fortunately, these issues are rare, resulting in a remarkably low product claim rate, accounting for less than 1% out of the over 5,000 units sold. Autel leverages differentiated technology to ensure reliability and lower total cost of ownership, driving customer success.
Its Ultra-Fast Charging offers a highly efficient solution with up to 650A charging current, 480KW in single coupler power, and liquid-cooling technology.Autel’s Smart Charging Technology uses AI-driven capabilities to optimize charging strategies, extend battery life, and reduce the need for grid upgrades.Another important feature is its Intelligent O&M (operation and management) which combines electrochemical analysis and big data algorithms to predict charging risks, enhance safety, and lower operation and maintenance costs.
Finally, Autel's High Interoperability technology ensures over 99% compatibility and supports various protocols like Hubject OCPP, OICP, OCPl and PNC with Open API Layout.
Regarding cost savings, another vital factor influencing customer decisions, Autel's MaxiCharger DC Compact 47kW has achieved the EGAT (Electricity Generating Authority of Thailand) Label No. 5 with 3-star rating, affirming the economic efficiency of this DC Charger, which achieves an impressive efficiency rate of 95.293% at full load.
In addition to product quality, Autel's design has found favor among customers in Thailand. Most customers appreciate the user-friendly, intelligent, and robust design of Autel MaxiCharger. They can efficiently cut off power, display essential information such as voltage, power, and charging time, and provide brochures in Thai. Furthermore, the 22 and 47 kilowatt chargers feature screens that support multiple languages and offer a Thai menu for customer customization.
The 7-kilowatt Autel MaxiCharger is priced at 29,000 baht, offering an attractive solution for customers.
One of Autel's standout features is its exceptional after-sales service. This product category differs significantly from ordinary items like clothing or bags, as it necessitates robust after-sales support. Autel's after-sale infrastructure includes specialized professionals for remote diagnostics and precise issue resolution, serving global regions. Moreover, A plus boasts a dedicated Call Center ready to provide after-sales service, a team of installation technicians for on-site assistance, and an expert service team available around the clock to answer customer inquiries.
Thanks to Aplus' unwavering commitment and Autel's world-class quality standards, it took less than a year to establish four customer segments in Thailand, including :
Partners who are electric car manufacturers.
EV charger installation contractors.
Aplus dealers with storefronts offering various products like car parts or solar cells, who also distribute Autel EV chargers.
Retail customers who purchase chargers for personal use.
A plus currently maintains a network of 20 dealers, with plans to add 10 more in 2024. There are also intentions to invest in an online platform to market Autel electric car (EV) chargers through additional digital channels.
If you're interested and would like to learn more about Autel MaxiCharger from A plus, please contact them at 084-182-6864.
Company Introduction :
Founded in 2004, Autel Intelligent Technology Corp., Ltd. specializes in the R&D, production, sales, and service of automotive intelligent diagnostic, detection and testing systems, smart charging systems and automotive electronic components. Autel products and services reach more than 70 countries and regions including the United States, Europe, Japan and Australia. Autel is one of the world's leading providers of electric vehicle intelligent charging solutions, intelligent diagnostics and testing products, TPMS products, ADAS products, as well as related software cloud solutions.
In February 2020, Autel became a publicly listed company.
In recent years, Autel has focused on developing new business in the "digital energy" space on the basis of maintaining sound operations in the "digital repair" space. Autel has developed into a major player in the automotive aftermarket for digital repair, while at the same time striving to become the industry leader for digital energy in the future. Autel is actively laying groundwork for new opportunities in electric vehicle repair, maintenance, charging, solar energy, and energy storage. Autel’s core technologies revolve around ultra fast charging, smart charging, intelligent o&m, high interoperability and a full solution for solar, storage, charging, and testing.
Autel’s core technologies are now being implemented in electric vehicle diagnostic devices, electric vehicle charging units, charge point operator cloud platform, solar energy and energy storage solutions, with the goal of efficiently linking solar, storage, charger, and cloud. Autel will continue to pursue an integrated energy ecosystem to rapidly expand the electric vehicle industry.